Last week I decided that I wanted to try this new “tube mascara” thing that everyone is talking about. So I marched out to my local Target and tried to purchase the L’Oreal version of this new craze. I wanted L’Oreal because I feel like their mascara is the best, lasts the longest and their brushes are really good. When I got there - they were out. Not one L’Oreal Double Extend in sight. This peaked my curiosity even more and I actually went to ANOTHER Target to try and find it.
Once the mascara was in my possession - for about $8 - I was really excited to try it. Here is what it looks like:
So, starting with the white side, I applied the first coat. Basically it looks like you are putting white frosting on your eyelashes. I was impressed immediately with the lengthening effect. I felt like my lashes looked dramatically longer. Then I moved to the red side, the black mascara. Once I started applying the actual mascara I was kind of disappointed. Some of the length I added seemed to disappear with the the black coat. The brush applicator wasn’t really suited for adding volume either, so I ended up with lashes that looked longer, but not as full.
Overall, I would give this product a mixed review but it still might be right for you and here’s why: My lashes are already pretty long, so I usually focus on adding volume and this mascara wasn’t built for that purpose. However, if length is your issue, I would say this would be a good choice because I did notice a considerable difference in length, just not as much as it looked like when I applied the first coat. What I really want is for L’Oreal to make the second coat a volumizing mascara and then we would have magical mascara bliss. So L’Oreal…are you listening? I need magical.
As for the whole “tubes” thing - basically it isn’t a whole lot different than regular mascara.The first coat is where the “tubes” part comes in and I don’t know that I would have called it “tubes” if the marketing gods hadn’t already chosen that name. It is more like an eyelash blanket. It wraps around the lash and makes it appear longer. I guess that doesn’t sound much better. Can you tell I have a degree in political science, not marketing?
Okay so bottom line:I liked it, I didn’t love it. But I still love L’Oreal and I just know that one day they will go magical and I will thank them.
Next week: let’s talk self-tanners…the good, the bad and the orange.
Tags: best mascara, cost of L'Oreal tube mascara, does tube mascara work?, L'Oreal brand products, L'oreal tubes mascara review, what is tube mascara, where to buy L'Oreal mascara
ok so I am diggin the beauty reviews and here is my vote for next week (self tanners) jergens natural glow express. It rocks! I love it and I do not look like a spray tan reject either! So much for my 2 cents… have a good weekend. Hope you are feeling good! lov Zo